Livestream
The Story
Company leaders relied on a Livestream service to host high-impact virtual meetings with audiences of up to 120,000 viewers. However, the previous product used inconsistent interfaces depending on audience size and lacked interactive tools for presenters to engage with viewers.
The Challenge
How might we design a unified and scalable Livestream platform with a consistent look, feel, and behavior across all events—while enabling new interactivity features such as live chat, reactions, Q&A, polls, and surveys to enhance audience engagement?
The Approach
I conducted in-depth interviews with key personas involved in Livestream events — organizers, presenters, viewers, and technical support staff — to understand their needs and pain points:
- Presenters wanted real-time feedback to gauge audience engagement
- Viewers desired interactive opportunities to ask questions and participate
- Technical support needed reliable tools to monitor and manage event performance smoothly
- Organizers sought consistent branding aligned with each event’s theme and message
Organizer
Presenter
Viewer
Technical support
The Solution
To address these insights, we designed a comprehensive, user-centered Livestream experience featuring:
Professional yet collaborative homepage to inspire engagement, with shared components, layouts, and interaction patterns
Dark mode for improved accessibility and viewer comfort
Customizable event homepages to maintain branding consistency
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
Welcome video to set the right tone for each event
Admin pages for efficient event setup, tracking, and troubleshooting.
Admin pages for efficient event setup, tracking, and troubleshooting.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
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Livestream
The Story
Company leaders relied on a Livestream service to host high-impact virtual meetings with audiences of up to 120,000 viewers. However, the previous product used inconsistent interfaces depending on audience size and lacked interactive tools for presenters to engage with viewers.
The Challenge
How might we design a unified and scalable Livestream platform with a consistent look, feel, and behavior across all events—while enabling new interactivity features such as live chat, reactions, Q&A, polls, and surveys to enhance audience engagement?
The Approach
I conducted in-depth interviews with key personas involved in Livestream events — organizers, presenters, viewers, and technical support staff — to understand their needs and pain points:
- Presenters wanted real-time feedback to gauge audience engagement
- Viewers desired interactive opportunities to ask questions and participate
- Technical support needed reliable tools to monitor and manage event performance smoothly
- Organizers sought consistent branding aligned with each event’s theme and message
Organizer
Presenter
Viewer
Technical support
The Solution
To address these insights, we designed a comprehensive, user-centered Livestream experience featuring:
Professional yet collaborative homepage to inspire engagement, with shared components, layouts, and interaction patterns
Dark mode for improved accessibility and viewer comfort
Customizable event homepages to maintain branding consistency
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
Welcome video to set the right tone for each event
Admin pages for efficient event setup, tracking, and troubleshooting.
Admin pages for efficient event setup, tracking, and troubleshooting.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
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Michael Tuason / Design Works
Livestream
The Story
Company leaders relied on a Livestream service to host high-impact virtual meetings with audiences of up to 120,000 viewers. However, the previous product used inconsistent interfaces depending on audience size and lacked interactive tools for presenters to engage with viewers.
The Challenge
How might we design a unified and scalable Livestream platform with a consistent look, feel, and behavior across all events—while enabling new interactivity features such as live chat, reactions, Q&A, polls, and surveys to enhance audience engagement?
The Approach
I conducted in-depth interviews with key personas involved in Livestream events — organizers, presenters, viewers, and technical support staff — to understand their needs and pain points:
- Presenters wanted real-time feedback to gauge audience engagement
- Viewers desired interactive opportunities to ask questions and participate
- Technical support needed reliable tools to monitor and manage event performance smoothly
- Organizers sought consistent branding aligned with each event’s theme and message
Organizer
Presenter
Viewer
Technical support
The Solution
To address these insights, we designed a comprehensive, user-centered Livestream experience featuring:
Professional yet collaborative homepage to inspire engagement, with shared components, layouts, and interaction patterns
Dark mode for improved accessibility and viewer comfort
Customizable event homepages to maintain branding consistency
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
The Outcome
The redesigned Livestream platform delivered a cohesive, intuitive experience that significantly boosted user engagement and led to a surge in organizer requests to host their events on the platform.
Welcome video to set the right tone for each event