Unifying Real-Time Communication for 160,000+ Viewers
Role: UX Designer IIProduct: Enterprise Livestream + Real-Time Engagement PlatformFocus: Chat, reactions, Q&A, polling, system patterns
⭐ Overview
Amazon needed a cohesive real-time communication experience to support 7,000+ annual livestream events across teams worldwide. As the lead UX designer, I defined the interaction patterns for chat, reactions, Q&A, and in-stream user engagement.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🎯 The Goal
Create a single, unified platform that:
- Works for all event sizes (hundreds → 160,000 viewers)
- Supports live feedback and engagement
- Modernizes the UX and enables branded event experiences
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language + scalable layout and with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Organizer
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Presenters needed real‑time insight into viewer engagement.
- Viewers wanted ways to interact, ask questions, and participate.
- Organizers required branding control and dependable setup.
- Technical support needed stability and predictable system behavior.
Key Insights
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Organizers struggled with inconsistent tools
- Support teams wasted time fixing UI confusion
📈 Outcome
- Boosted platform engagement and adoption across thousands of events
- Eliminated inconsistent designs, reducing implementation time for new features
- Enabled up to 160,000 concurrent attendees with a predictable UX
- Recognized internally as a “born accessible” platform
- Improved collaboration experiences globally
What I Learned / What’s Next
This project taught me how to design communication systems at extreme scale, unify patterns across competing teams, and plan a roadmap for future interaction types.Next steps would include deeper personalization, predictive engagement prompts, and smarter AI-supported moderation and and smart message summarization.
Michael Tuason / Design Portfolio
Dark mode for improved accessibility and viewer comfort
Welcome video to set the right tone
for each event
Admin pages for efficient event setup, tracking, and troubleshooting.
Redesigned Livestream platform
Redesigned Livestream platform
TY
Unifying Real-Time Communication for 160,000+ Viewers
Role: UX Designer IIProduct: Enterprise Livestream + Real-Time Engagement PlatformFocus: Chat, reactions, Q&A, polling, system patterns
⭐ Overview
Amazon needed a cohesive real-time communication experience to support 7,000+ annual livestream events across teams worldwide. As the lead UX designer, I defined the interaction patterns for chat, reactions, Q&A, and in-stream user engagement. My goal was to create a scalable, accessible system that allowed presenters and viewers to collaborate in real time - across web, mobile, and tablet.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language + scalable layout and with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Dark mode for improved accessibility and viewer comfort
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
Welcome video to set the right tone for each event
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Presenters needed real‑time insight into viewer engagement.
- Viewers wanted ways to interact, ask questions, and participate.
- Organizers required branding control and dependable setup.
- Technical support needed stability and predictable system behavior.
Key Insights
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Organizers struggled with inconsistent tools
- Support teams wasted time fixing UI confusion
📈 Outcome
- Boosted platform engagement and adoption across thousands of events
- Eliminated inconsistent designs, reducing implementation time for new features
- Enabled up to 160,000 concurrent attendees with a predictable UX
- Recognized internally as a “born accessible” platform
- Improved collaboration experiences globally
What I Learned / What’s Next
This project taught me how to design communication systems at extreme scale, unify patterns across competing teams, and plan a roadmap for future interaction types.Next steps would include deeper personalization, predictive engagement prompts, and smarter AI-supported moderation and and smart message summarization.
Michael Tuason / Design Portfolio
Redesigned Livestream platform
TY
Unifying Real-Time Communication for 160,000+ Viewers
Role: UX Designer IIProduct: Enterprise Livestream + Real-Time Engagement PlatformFocus: Chat, reactions, Q&A, polling, system patterns
⭐ Overview
Amazon needed a cohesive real-time communication experience to support 7,000+ annual livestream events across teams worldwide. As the lead UX designer, I defined the interaction patterns for chat, reactions, Q&A, and in-stream user engagement. My goal was to create a scalable, accessible system that allowed presenters and viewers to collaborate in real time - across web, mobile, and tablet.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🎯 The Goal
Create a single, unified platform that:
- Works for all event sizes (hundreds → 160,000 viewers)
- Supports live feedback and engagement
- Modernizes the UX and enables branded event experiences
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language, scalable layout, and enhanced with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Dark mode for improved accessibility and viewer comfort
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
Welcome video to set the right tone for each event
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Organizers required branding control and dependable setup
- Presenters needed real‑time insight into viewer engagement
- Viewers wanted ways to interact, ask questions, and participate
- Technical support needed stability and predictable system behavior
Key Insights
- Organizers struggled with inconsistent tools
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Support teams wasted time fixing UI confusion
📈 Outcome
- Boosted platform engagement and adoption across thousands of events
- Eliminated inconsistent designs, reducing implementation time for new features
- Enabled up to 160,000 concurrent attendees with a predictable UX
- Recognized internally as a “born accessible” platform
- Improved collaboration experiences globally
What I Learned / What’s Next
This project taught me how to design communication systems at extreme scale, unify patterns across competing teams, and plan a roadmap for future interaction types.Next steps would include deeper personalization, predictive engagement prompts, and smarter AI-supported moderation and smart message summarization.
Michael Tuason / Design Portfolio
Unified Livestream platform
TY