Livestream Platform Unification
⭐ Overview
Company leaders use the Livestream platform to communicate with teams of up to 160,000 viewers during high‑impact events. However, the old system used multiple interfaces depending on audience size and lacked ways for presenters to interact with viewers.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🎯 The Goal
Create a single, unified platform that:
- Works for all event sizes (hundreds → 160,000 viewers)
- Supports live feedback & engagement
- Modernizes the UX and enables branded event experiences
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language + scalable layout and with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Organizer
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Presenters needed real‑time insight into viewer engagement.
- Viewers wanted ways to interact, ask questions, and participate.
- Organizers required branding control and dependable setup.
- Technical support needed stability and predictable system behavior.
Key Insights
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Organizers struggled with inconsistent tools
- Support teams wasted time fixing UI confusion
📈 Outcome
- Huge increase in engagement across events
- Presenters saw real-time audience sentiment
- Organizers standardized onboarding
- Event creation volume increased significantly
A once-fractured platform became a unified, scalable powerhouse for company-wide communication.
Michael Tuason /
Dark mode for improved accessibility and viewer comfort
Admin pages for efficient event setup, tracking, and troubleshooting.
Redesigned Livestream platform
Redesigned Livestream platform
Welcome video to set the right tone for each event
Livestream Platform Unification
⭐ Overview
Company leaders use the Livestream platform to communicate with teams of up to 160,000 viewers during high‑impact events. However, the old system used multiple interfaces depending on audience size and lacked ways for presenters to interact with viewers.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🎯 The Goal
Create a single, unified platform that:
- Works for all event sizes (hundreds → 160,000 viewers)
- Supports live feedback & engagement
- Modernizes the UX and enables branded event experiences
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language + scalable layout and with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Dark mode for improved accessibility and viewer comfort
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
Welcome video to set the right tone for each event
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Presenters needed real‑time insight into viewer engagement.
- Viewers wanted ways to interact, ask questions, and participate.
- Organizers required branding control and dependable setup.
- Technical support needed stability and predictable system behavior.
Key Insights
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Organizers struggled with inconsistent tools
- Support teams wasted time fixing UI confusion
📈 Outcome
- Huge increase in engagement across events
- Presenters saw real-time audience sentiment
- Organizers standardized onboarding
- Event creation volume increased significantly
A once-fractured platform became a unified, scalable powerhouse for company-wide communication.
Michael Tuason /
Redesigned Livestream platform
Livestream Platform Unification
⭐ Overview
Company leaders use the Livestream platform to communicate with teams of up to 160,000 viewers during high‑impact events. However, the old system used multiple interfaces depending on audience size and lacked ways for presenters to interact with viewers.
🧩 The Problem
- Inconsistent UI across event types
- No built‑in feedback or engagement mechanisms
- No scalable design system and limited branding or customization
🎯 The Goal
Create a single, unified platform that:
- Works for all event sizes (hundreds → 160,000 viewers)
- Supports live feedback and engagement
- Modernizes the UX and enables branded event experiences
🛠 The Solution
I unified the platform into a single, scalable interface for all event sizes with clear visual language, scalable layout, and enhanced with the following features:
A unified, collaborative homepage that drives engagement using shared layouts, components, and intuitive interaction patterns.
Dark mode for improved accessibility and viewer comfort
Interactivity features — live chat and reactions and scalable to include Q&A, polls, and surveys — to foster real-time engagement.
Admin pages for efficient event setup, tracking, and troubleshooting.
Welcome video to set the right tone for each event
Customizable event homepages to maintain branding consistency
Organizer
Presenter
Viewer
Technical support
🔍 Research & Persona Insights
Interviews with four key personas:
- Organizers required branding control and dependable setup
- Presenters needed real‑time insight into viewer engagement
- Viewers wanted ways to interact, ask questions, and participate
- Technical support needed stability and predictable system behavior
Key Insights
- Organizers struggled with inconsistent tools
- Presenters felt disconnected from their audience
- Viewers had no channel to interact
- Support teams wasted time fixing UI confusion
📈 Outcome
- Huge increase in engagement across events
- Presenters saw real-time audience sentiment
- Organizers standardized onboarding
- Event creation volume increased significantly
A once-fractured platform became a unified, scalable powerhouse for company-wide communication.
Michael Tuason /
Unified Livestream platform